Core Values

Heart of Hospitality

Provides Happy Connections & Lasting Memories

Respect

Respecting others is an important aspect of building positive relationships and creating a supportive environment. By treating all people with dignity and courtesy, you help to foster a sense of trust and safety and promote feelings of wellbeing. The Platinum Rule of “treating others the way they want to be treated” is a helpful guideline to follow, as everyone’s preferences and needs can vary. By showing respect and taking the time to understand others, you can build stronger and more meaningful relationships with those around you.

I will treat all people with courtesy and dignity. I accept people for who they are, even when they’re different from me or my opinions.
Respecting others builds feelings of trust, safety, and wellbeing.

Integrity

Integrity is a critical value in any organization. By being honest and fair in all actions, it 
helps to build trust and credibility with others. Doing the right thing even when no one is watching shows a strong moral character and a commitment to doing what is right, regardless of the circumstances. Admitting mistakes and taking steps to make them right demonstrates a level of accountability and responsibility, and it shows that the organization is committed to doing things the right way, even when it may not be the easiest or most convenient option. By choosing integrity over profit or recognition, it sends a message that the organization is committed to doing what is right and building a positive reputation based on honesty and fairness. 

I will be honest and fair in all my actions.
 I will always do the right thing, even when no one is looking.

Teamwork

Teamwork is a core value that emphasizes the importance of working together for the 
common good. It means that all individuals involved in a project or task work towards a shared goal and support each other to achieve it. This value is crucial for providing a high level of service and confidence to guests, owners, and teammates, and helps to build trust and camaraderie within the team. By working together and relying on each other, the team can accomplish more than what could be achieved by individuals working alone.

I am committed to working together for the common good of the people we serve, our guests, owners and teammates.
Teamwork is key to providing a 5-Star level of service and confidence to our guests, owners and teammates.

Trustworthy

Trustworthiness is a core value that involves being honest, dependable, and reliable. It means 
 that people can trust you to do what you say you will do, and to keep their information and dealings with you confidential. Trustworthiness is important in building strong relationships and a positive reputation, and it is essential in the hospitality /vacation rental industry. When you are trustworthy, others are more likely to trust you, and this can lead to greater opportunities for growth and success.

Trustworthy is being honest, dependable and reliable.
I will work hard to provide a 5-Star experience.

Empathy / We Care 

Empathy is the ability to understand and share the feelings of others. When a person is empathetic, 
they can put themselves in someone else’s shoes and see things from their perspective. Empathy is an important value, as it helps to build positive relationships and promote effective communication. When people feel that others genuinely care about their needs and feelings, they are more likely to trust and collaborate with them. Showing empathy can take many forms, such as active listening, being kind and compassionate, and showing a genuine interest in others’ experiences. When empathy is demonstrated through kindness, it communicates that the person truly cares about the well-being of others. This type of behavior can go a long way in creating a positive work environment, building trust, and promoting collaboration. By showing empathy and caring for others, individuals and organizations can build strong, supportive communities that are better equipped to achieve their goals.

I will listen carefully to what you have to say, consider other people’s thoughts, feelings, and experiences.
Empathy shown through kindness communicates how much I genuinely care.

Servant Leadership

Servant Leadership is putting the needs of others first and helping others to grow and succeed, you are proving the principles of servant leadership. This approach is focused on serving others, rather than just focusing on personal gain or success. By being supportive and dedicated to the growth and success of your team, you help to create a positive, productive and collaborative work environment.

I will help others on our team to grow and excel.
I will consider the needs of my teammates, owners, and guests above my own.

Vacation Rental Success Podcast

In this episode, first in a series of interviews with property managers of Gulf Shores and Orange Beach, Deb Furlong of Beach Getaways, talks about the crucial role of their core values and how they are integrated into every aspect of the business.

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